Virgin Atlantic ♥ London Heathrow. I ♥ emails that format correctly in my email inbox.

This looks a little better.

Hey there, Fossil. It’s nice to see you again. I thought we had discussed the formatting of your email marketing campaign? Ok, ok. We’ll forgive you, in the spirit of the season.

This does look better, though.

Brooks Brothers, according to Wikipedia.com, is the oldest surviving male clothier in the United States. You would think, then, that they would have had a lot of time to properly format their advertising.

Here’s what they were going for.

Lexus, as a luxury car company, has big ideas and big cash to drop on marketing campaigns. But they dropped the ball on this campaign when they failed to realize that their sleek and modern animation wasn’t going to render in every email service provider.

Here’s a peek at the working campaign.

Slouchy Chic might be it this season, GUESS, but I think I still like my e-mails with a little structure.

This looks a little better.

It may be super simple to keep track of your miles with Virgin Atlantic, but I bet you it’s just as easy to beta check your e-mail marketing campaign before sending it out.

This looks a little better, yes?

Spiegel may be giving you a 20% off sale, but High Impact eMail 5 will give you a 100% more professional looking e-mail.

Here’s the Spiegel e-mail properly formatted.

Mark Shale is a clothing retailer, yet all I can think of when I see this ad is “fall into the gap.”

Maybe this is what they were going for.

Park Associates is a market research company focusing on “digital living technologies.” They might have skimped a bit on the research about proper e-mail formatting.

Click here for a proper rendering of their email.

Ok, American Apparel. We get it, you’re hip and cutting edge, but cutting your model in half in your e-mail advertising campaign might not be the best way to prove it.

Click here to see what the correctly rendered e-mail.